Monday, May 19, 2014

Bar Rescue: Critical Analysis For Entrepreneurs

Here's the link to the popular reality show Bar Rescue.

Kind of interesting way to get you thinking critically about your business idea, even if it is not a bar.  The link above offer some full episodes

Harvard Business School Videos in Business Source Complete

Video lectures from the  Harvard Business School Faculty Seminar Series are in Business Source Complete.

Go to the database, click on business videos to the right side of the screen and browse.  Typical videos include lectures on technology, market segments, and management.

Friday, May 9, 2014

Gary Becker, Applied Economics to Daily Life

All Becker books here

Before there was Freakonomics, there was Gary Becker. Becker believed that rational, cost-benefit economics explained human relationships, sociology, and other fields where economics had not previously trod. Becker explained such topics as discrimination as economic choices, not cultural or emotional ones. And he believed that people made decisions based on rational, economic criteria, not on actual love, hate, fear, greed, ignorance or so on.

The idea was that unregulated economies would produce super rational outcomes and end social  problems.

Becker was enormously influential among policy elites.

Tuesday, May 6, 2014

Most Popular Facebook Pages

Here's how you find out what the most popular Facebook pages are.

Go here and then select PageData.

Friday, May 2, 2014

Offbeat Subject Headings for Marketing or Advertising

Ah, here's some cool subject headings for the marketers and advertisers:

Influence, Social Influence, and Persuasion. These are interesting - and dark - books about how humans think and are influenced by others.

Many of these books are written with marketing and consumer persuasion in mind....

Hey, there's a whole movie about this stuff called The Joneses. Funny premise: a family moves into a high end subdivision and starts trying to convince the neighbors to buy certain products...