Monday, July 16, 2018

Thursday, July 12, 2018

Are Those Ad$pender Numbers Right?

So you ran your search in Ad$pender - and got some results. Company X spent $1.3 million advertising its new product. Is that number accurate?

Well, yes, but here's a trick to put your mind at ease.

Go to Advertising RedBooks databases and USUALLY the company and the total spent will be there.

Go to ABI Inform and enter keywords like Company X and advertising budget, marketing, etc...Sooner or later you will find the ballpark number for the budget in a recent year.

Finding Case Studies

The best databases for finding case studies are

ABI Inform

Limit under to case study under document type.  


Emerald (do not click on the tab marked "case studies," instead do a keyword search for "case studies" and whatever you are researching. Emerald is management oriented.)

Business Source Ultimate.(limit under publication type to case study)


Whatever database you use, I recommend you also do a keyword search for case studies and your topic.

Tuesday, July 3, 2018

One View of UBI

who-really-stands-to-win-from-universal-basic-income

Interesting article that breaks down the history of other universal basic income programs throughout the centuries. The article argues that the most effective use of this program is providing a supplement to people's income to remove them from survival mode and get them starting businesses or pursuing life plans.