Tuesday, December 13, 2016

Austin Influencers on Social Media

If you're a charismatic, good-looking person who wants to blog or make videos about your clothes or  the restaurants you go to you might consider becoming an influencer.

Companies pay you to promote their products on social media but it looks all authentic and street and stuff because you portray yourself as just this cool person rapping about your life. Except your life has product placements.

Read all about it here – some people actually do this for a living.

Thursday, December 8, 2016

08-09 Financial Crisis Subject Headings

Read up on the  2008 – 2009 crisis and figure out the housing bubble, derivatives, sovereign debt, personal debt, TARP and more. 

Our subject headings:

the best one: US Financial Crises

Global Financial Crisis

Financial Crises United States History

Tuesday, December 6, 2016

Link to Federal Reserve Speeches

Here's the link to past Fed Reserve speeches.

Don't fight the Fed, as they say. The speeches tell you what the Fed is going to do and their thought process. Right or wrong, they make the market, so listen.

Wednesday, November 30, 2016

Business At The Movies: Glengarry Glenn Ross

This is the famous speech Alec Baldwin gives to his sales force in the movie Glengarry Glenn Ross.
Always be closing.NSFW.


Margins in 10-K


10-Ks (a company's annual report) have a wealth of cool information.

Example: listing of profit margins for products.

In this example, here's the 10-K for VF Corp (VFC) the jeans company. Inside the report VFC lists the margins for its products, oftentimes breaking out brands and segments of its business.

10-Ks are long so do a ctr-f (find function) word search for margins

Screen shots




Tuesday, November 22, 2016

My Favorite Easy Statistics Book

Need a little refresher on standard deviation, median, mode, sampling error and more?

This is my favorite, easy to read book for the rest of us - The Joy of Stats.

Covers basic and advanced statistical topics. Other books on stats are in the same area.

Tuesday, November 15, 2016

The Company's Financials Don't Display In Orbis - Fix

So you've done a search of our wonderful database Orbis, but there are no company financials displaying for your company! Go to my accounts and make sure that the 10 K annual report option has a check mark.

Monday, November 14, 2016

Herbalife, Pyramid Schemes and John Oliver's Take

Multilevel marketing, or for some people, pyramid schemes, have been in the news recently. Tune in for a lively critique of this business model.


Ad $ Summary

The help video for Ad $ Summary.

Mergent Tutorial

Here's a tutorial about using our database Mergent. It's a great way to do advanced company financials research.

Friday, November 4, 2016

Vemma Drink Biz Model Controversy

From Rolling Stone:
"Vemma is the latest mutation of an American invention. Multilevel marketing began in the middle of the past century with one company, a predecessor of Amway. The idea was simple: Instead of just selling a product, you could recruit people to sell it, too. Then, when they made a sale, you both shared in the profit. Recruiting soon became a lot more profitable than merely selling, a shift in incentives that produced a first in American consumerism: Suddenly the pitch was more important than the product. In some cases it wasn't necessary to even have a product. For some 50 years, lawmakers, consumer advocates and lobbying groups have argued over whether this unique setup constitutes a legitimate business or something more sinister, like an illegal pyramid scheme"

Thursday, October 27, 2016

Credit Ratings of A Company

Financial research firms rate the credit of publicly traded companies. Some of the most famous are Standard and Poor's, Moody's, Fitch, and Morningstar.

You can find Standard and Poor's credit ratings of a company using our Standard and Poor's Netvantage database.

Once you're in:

1. Enter the company's name or ticker
2. Choose stock reports over on the right side of the screen
3. scroll down and you'll see their credit rating.


See below:

Wednesday, October 26, 2016

Featured Book: Thinking Fast and Slow

Our copy here.

Should you think fast or slow? Some people say your Zen like first instinct reaction is the correct one. And that's a legitimate point of view.

Some people say no – saying that your first instinct is almost always wrong and you should stop and think carefully.

Thinking Fast and Slow is the title of this book by Daniel Kahnemann. He delights in pointing out how simple tricks like anchoring bias affect people's cognition. The book lists several other cognition failures that produce incorrect short-term judgment. It's worth reading to get an idea of these pitfalls.

Both schools of thought - be Zen, be cautious - probably have merit.

Tuesday, October 18, 2016

Book Review: Reminiscences of A Stock Operator




This may be the best book ever written about trading stocks. Sure, it was written a hundred years or so ago, but the market behaves very similarly today. 

Jesse Livermore made millions in the glory years of early 20th century stock trading. He DID NOT use inside information either - just tape reading (the record of price movement).

Here's some major takeaways from the book:

1. Learn to read a chart (book doesn't discuss chart reading, just advises you to learn it)
2. Learn to trust your instincts, read the chart and ignore hot tips.
3. Learn that the market forms ideas that it is slow to abandon.
4. Learn to trade current events
5. Learn to recognize deceptive tricks (And this book has a lot of classic examples that still get used today!)

Wonderful writing really gives you a sense of early 20th century stock plungers: the bucket shops, the trips to Florida for fishing, catching the train, going broke in Boston and starting over in Cleveland, the crusty characters at the local stock brokerages and more. 


Tuesday, October 11, 2016

New Marketline Video

I made a new video about getting market share, size, and company/brand shares in Marketline.

Thursday, October 6, 2016

Texas Exports


See specifically what Texas exports and to where. You can search by industry and where the products end up.
Exports by metropolitan area.

Also check out our database USA TRADEONLINE (available only in the library unfortunately).

Economic Indicator Links


These sites are where you need to go to find the unemployment rate, consumer price index (CPI), number of housing starts, what people are spending, retail sales, and so on.

Well, you can get deeper. Read the agency name below to get an idea of what to expect there (labor statistics have such data as income, employment, etc...)

Bureau of Economic Analysis
Bureau of Labor Statistics
National Bureau of Economic Research's Economic Indicators (Awesome)
U.S. Census Bureau Economic Indicators (Also Awesome)
Fed Data on Money Flow and Supply 

You can also use our handy database Economagic. But the above links will work just fine for most projects.

Thursday, September 29, 2016

Helping You Analyze Simply Map And Other Economic Demographic Data

Enrico Moretti's The New Geography Of Jobs can help you understand the significance of demographic and economic data like you would find a database like Simply Map.

Wednesday, September 21, 2016

Orbis Tutorial 2: Creating Your Custom Search


In this tutorial, learn to do custom searches in Orbis. Find companies by financial data, geography, ratios, industry and more.

Financial Ratios Resources

Ratio books give industry averages for costs, profitability, inventory and other measurements. Find out what to expect and how to measure yourself.

Online

eStatement Studies - Online version of RMA Annual Statement Studies. More on this database here.


Print

All current ratio book are located on the Reference Business Table on the third floor
Almanac of Business and Industrial Financial Ratios.
Annual Statments Studies (Robert Morris and Associates)
Industry Norms and Key Business Ratios

Find an Individual Company's Specific Ratios

Use Mergent to see an individual company's ratios. Once you get to Mergent, do a company search, then click financials and you'll see Ratios.

Saturday, September 3, 2016

Palgrave Dictionary of Economics

This is one of my go-to sources for in-depth introductions and entries on complex economic and financial topics. 


Palgrave Dictionary of Economics online here. You get the idea in the screen cap:

 

Friday, September 2, 2016

NOLO Law Books Are Great Legal Overviews

NOLO Law Books are great overviews of topics like divorce, property rights, tenants rights environmental law and more. They give you a basic understanding of the area you're researching, crucial cases, and what to expect in court.

There are two different links in the catalog.

One section is here.
The other section is here.

Thursday, September 1, 2016

Lynda.com: Computer Tutorials Database

Learn about Lynda.com here

Also available on the databases page.

Lynda.com is a great database you can now access for computer help tutorials. Learn how to use spreadsheets, image editing software, and any other computer program! People really like this database.

Tuesday, August 30, 2016

TV Ratings - Including Cable

Need to find out the current ratings for popular network and cable tv shows?

The best one is Nielsen weekly ratings from Zap2It. It also includes the top cable shows.

Wednesday, August 24, 2016

Mathematics and Logic for Economics

Here's where those books on formal mathematics in economics are (official heading is economics mathematical).

Covers the use of symbols, rules of formal logic, sets, differential equations, theorems, variables and more. Check out one and curl up with it in front of the fire!

Tuesday, August 23, 2016

How To Find A Book Video Tutorial

This video shows you how to locate books at the Alkek Library.


Thursday, July 28, 2016

Highest Paid YouTube Celebrities

Article from Forbes here.

Interesting list of self-made celebrities in telling jokes, playing the violin, doing your own comedy, reviewing video games, etc. and how you can make real money doing that.

Wednesday, July 27, 2016

Business At The Movies: The Big Short

Our copy of the Big Short here.

This movie is a star-studded account of Michael Lewis's book of the same name. It's a good way to introduce yourself to the events leading up to the 2008 – 2009 financial crisis.


Monday, July 25, 2016

Monday, July 18, 2016

Book Review: Two Books By Frank Luntz (Recommended For Marketers)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words - instead of actions. He was a master at calculating how people perceive a problem and packaging policies - both corporate and political -that met those expectations.  You didn't have to change your actual policy!

He's also very good at finding the gulf between people's stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.

Friday, July 15, 2016

Researching Banks' Balance Sheets


American Financial Directory is a good print reference source that provides information on individual banks' outstanding loans, deposits, and other information.

It doesn't seem to have detailed information on the big boys - just smaller banks - so Mergent is my preferred database for getting that kind of information. You know - Wells Fargo, Bank of America, Capital One, etc...Check their financials.

This is a cool website from the government that gives you up-to-minute financial information for your bank.

Thursday, July 7, 2016

ABC CLIO Titles Are Great Bibliographic Resources

All ABC-CLIO resources here.

ABC-CLIO publishes books that break down the major sources for a particular topic. Sample topics include countries, historical periods, movements, and more. It's a great way to find out what are the major works in your field. Also includes annotations. Highly recommended.

Friday, July 1, 2016

Advertising Subject Headings

Sometimes it helps to see a list of official advertising subject headings from the catalog.  Click on some of these searches and see what you find!

Advertising - United States
Advertising Copy
Advertising - Psychological Aspects
Branding
Internet Advertising
Propaganda
Graphic Design
All Advertising Subcategories Here.

Tuesday, June 28, 2016

IPUMS For International Census Data

IPUMS here.

This is a great portal to get international census data. I just heard about this but it seems to be free with registration.

In the past you really had to hunt around for the stuff.

 

Friday, June 17, 2016

Common Sized Financials in Orbis

Need common-sized financials?

Go to Orbis database and search your company.. Once you're inside your company record, scroll down and look for the icons on the right. You'll see this:




Click on the graph icon and get some common sized financials.