Monday, November 6, 2017

Wall Street Journal

Here's how you find the Wall Street Journal. You could get a paper copy on the third floor in periodicals. The most recent edition is kept at the periodicals desk.

Or, you can read the Journal online in ABI Inform. You can browse a daily edition by setting the date to one day only.

Older editions (1889-1995) are available fulltext online at ProQuest Historical Newspapers.

Here's a complete list of our Wall Street Journal links.

Tuesday, October 24, 2017

Offbeat Subject Headings for Marketing or Advertising

Ah, here's some cool subject headings for the marketers and advertisers:

Influence, Social Influence, and Persuasion. These are interesting - and dark - books about how humans think and are influenced by others.

Many of these books are written with marketing and consumer persuasion in mind....

Hey, there's a whole movie about this stuff called The Joneses. Funny premise: a family moves into a high end subdivision and starts trying to convince the neighbors to buy certain products...

Book Review: The Wisdom Of Psychopaths

OK, this is sort of a fun book review.  Would you be more successful if you were cooler under pressure, didn't worry about consequences, had unlimited faith in yourself, and could read people's minds? What if you were also a gifted conversationalist and were a master of romance?

Perhaps you should be more like a psychopath.  At least that's the amusing conceit of this book, which one imagines is written partly in jest.

But here's the serious idea: what if psychopaths aren't really evil, just hyper-intelligent people who don't believe in our hypocritical and illogical morality? 

Friday, October 20, 2017

Amazon's New Headquarters Quest

What Really Happens When Amazon Comes To Your Town

I'm actually fairly confident it's going to be Austin. The article above talks about the two-tier inequalities and skyrocketing house prices that follow. We shall see.

Wednesday, October 18, 2017

Sell a % of Your Future Income for Cash Now

You can sell a % of your future income to rich backers in exchange for college tuition now.

From Time:

Upstart encourages students to go their own way. This is how it works: Beginning in the spring of their junior year, college students or recent grads—anyone from a poet who wants to start a literary magazine to a business major looking to build a boutique hotel in Brazil—can apply to be an “upstart”. The applicant is screened to make sure they are who they say they are and the company predicts how much money they will make over the next decade. That information becomes their funding rate, which helps determine how much they can borrow and how much they will need to repay. On average, for every $6,000 a student wants to borrow, they must pay back 1% of their income. (Right now, Upstart is very selective about the students it accepts—they want people with high-quality profiles and clear goals—but in the future Girouard says they would like less of the arbitrar of who is funded, so long as a set of minimum requirements are met, and let the marketplace decide.)

Thursday, October 5, 2017

Public Speaking/Presentation Books

List of public speaking and presentation books

Here's some books that cover how to be an effective public speaker and how to do successful business presentations. Learn speaking styles, visual aids, eye contact, and  many more ideas!

Wednesday, October 4, 2017

Getting Industry Reports Video Tutorial

Made a video about getting industry reports! Two good choices are Passport GMID.and Marketline Advantage.

Wednesday, September 20, 2017

Advertising Subject Headings

Sometimes it helps to see a list of official advertising subject headings from the catalog.  Click on some of these searches and see what you find!

Advertising - United States
Advertising Copy
Advertising - Psychological Aspects
Internet Advertising
Graphic Design
All Advertising Subcategories Here.

Monday, September 18, 2017

IPUMS For International Census Data

IPUMS here.

This is a great portal to get international census data. I just heard about this but it seems to be free with registration.

In the past you really had to hunt around for the stuff.


Sunday, September 17, 2017

Common Sized Financials in Orbis

Need common-sized financials?

Go to Orbis database and search your company.. Once you're inside your company record, scroll down and look for the icons on the right. You'll see this:

Click on the graph icon and get some common sized financials.