Monday, July 25, 2016

Monday, July 18, 2016

Book Review: Two Books By Frank Luntz (Recommended For Marketers)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words - instead of actions. He was a master at calculating how people perceive a problem and packaging policies - both corporate and political -that met those expectations.  You didn't have to change your actual policy!

He's also very good at finding the gulf between people's stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.

Friday, July 15, 2016

Researching Banks' Balance Sheets


American Financial Directory is a good print reference source that provides information on individual banks' outstanding loans, deposits, and other information.

It doesn't seem to have detailed information on the big boys - just smaller banks - so Mergent is my preferred database for getting that kind of information. You know - Wells Fargo, Bank of America, Capital One, etc...Check their financials.

This is a cool website from the government that gives you up-to-minute financial information for your bank.

Thursday, July 7, 2016

ABC CLIO Titles Are Great Bibliographic Resources

All ABC-CLIO resources here.

ABC-CLIO publishes books that break down the major sources for a particular topic. Sample topics include countries, historical periods, movements, and more. It's a great way to find out what are the major works in your field. Also includes annotations. Highly recommended.

Friday, July 1, 2016

Advertising Subject Headings

Sometimes it helps to see a list of official advertising subject headings from the catalog.  Click on some of these searches and see what you find!

Advertising - United States
Advertising Copy
Advertising - Psychological Aspects
Branding
Internet Advertising
Propaganda
Graphic Design
All Advertising Subcategories Here.

Tuesday, June 28, 2016

IPUMS For International Census Data

IPUMS here.

This is a great portal to get international census data. I just heard about this but it seems to be free with registration.

In the past you really had to hunt around for the stuff.

 

Friday, June 17, 2016

Common Sized Financials in Orbis

Need common-sized financials?

Go to Orbis database and search your company.. Once you're inside your company record, scroll down and look for the icons on the right. You'll see this:




Click on the graph icon and get some common sized financials.