Wednesday, March 18, 2015

Ad $ Summary

New help video for Ad $ Summary.

Tuesday, March 10, 2015

Book Review: Two Books By Frank Luntz (Recommended For Marketers)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words - instead of actions. He was a master at calculating how people perceive a problem and packaging policies - both corporate and political -that met those expectations.  You didn't have to change your actual policy!

He's also very good at finding the gulf between people's stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.

Monday, March 2, 2015

Eric Garland, Cool Blogger

It’s been awhile since I discovered a great new Blogger.

So I was very happy to discover Eric Garland.  Garland is famous for his detailed work exposing how private equity is used to load companies up with debt for the benefit of a few.  This process eventually destroys the company as a viable business.  Check out his posts about the case of Guitar Center. 

Monday, February 23, 2015

Film Gross and Box Office

Variety is one of the preeminent movie industry trade journals. It publishes entertainment news, articles about trends in the industry and box office results.

Current box office results are here

Always interesting to see what makes money (not what you think). Plus, shows you importance of international BO. PLUS, that you CAN make millions doing small movies.

More current and historical data.

This site also contains international results.
Here are some great stats from the National Theatre Owners' website: includes grosses and average ticket prices over time, among other things.

Tuesday, February 17, 2015

Financial Ratios Resources

Ratio books give industry averages for costs, profitability, inventory and other measurements. Find out what to expect and how to measure yourself.


eStatement Studies - Online version of RMA Annual Statement Studies. More on this database here.


All current ratio book are located on the Reference Business Table 11 on the ground floor (2)
Almanac of Business and Industrial Financial Ratios.
Annual Statments Studies (Robert Morris and Associates)
Industry Norms and Key Business Ratios

Find an Individual Company's Specific Ratios

Use Mergent to see an individual company's ratios. Once you get to Mergent, do a company search, then click financials and you'll see Ratios.

Thursday, February 12, 2015

Business At The Movies: Executive Suite

Check out Executive Suite here.

Classic 1954 film about behind the scenes maneuvering during a corporate board meeting.  

Tuesday, February 3, 2015