Friday, October 24, 2014

Getting Industry Reports Video Tutorial

Made a video about getting industry reports! The best dbases are Passport GMID.and Marketline Advantage.


Wednesday, October 22, 2014

Annual Reviews: Bibliographic Essays For Experts

Annual Reviews are a great way to get some background in your topic. They present bibliographic essays aimed at specialists on extremely specialized topics . They are written in a very high level so that's good for graduate students and academic researchers!

Wednesday, October 15, 2014

Public Speaking/Presentation Books

List of public speaking and presentation books

Here's some books that cover how to be an effective public speaker and how to do successful business presentations. Learn speaking styles, visual aids, eye contact, and  many more ideas!

Thursday, October 9, 2014

Company Strategies in 10-K

This was a real assignment. 

Looking for a summary of a company's business strategy? The 10-K annual report form is one possible source (available on the company's internet site, through Mergent or the SEC's Edgar database

In this example, Ross Stores explains its strategy of sourcing and pricing. This material usually comes in their business description, which is Part 1 of a standard 10-K format and early in the doc. You may also do a CTRL-F word find for keywords.


Here's a partial excerpt from their 2013 10-K:

By purchasing later in the merchandise buying cycle than department, specialty, and discount stores, we are able to take advantage of imbalances between retailers’ demand for products and manufacturers’ supply of those products. Unlike most department and specialty stores, we typically do not require that manufacturers provide promotional allowances, co-op advertising allowances, return privileges, split shipments, drop shipments to stores, or delayed deliveries of merchandise.
For most orders, only one delivery is made to one of our four distribution centers. These flexible requirements further enable our buyers to obtain significant discounts on in-season purchases.

The majority of the apparel and apparel-related merchandise that we offer in all of our stores is acquired through opportunistic purchases created by manufacturer overruns and canceled orders both during and at the end of a season. These buys are referred to as “close-out” and “packaway” purchases. Close-outs can be shipped to stores in-season, allowing us to get
in-season goods into our stores at lower prices.

Packaway merchandise is purchased with the intent that it will be stored in our warehouses until a later date, which may even be the beginning of the same selling season in the following year. Packaway purchases are an effective method of increasing the percentage of prestige and national brands at competitive savings within our merchandise assortments. Packaway merchandise is mainly fashion basics and, therefore, not usually affected by shifts in fashion trends.

Thursday, October 2, 2014

Book Review: Soft Sell

Soft Sell is the best book I've ever read about the art of sales. It contains both abstract and practical advice. Here is just some of the material you will find in the book:

*How to structure a telephone interview
*How to read people's personality and purchasing behavior by their dress and type of car
*How to keep your mind focused and motivated
*Dealing with sales resistance and reading people's unspoken priorities

Wednesday, October 1, 2014