Thursday, February 23, 2017

Getting Book Reviews

Don't forget book reviews! Most databases will allow you to select book reviews as a source type. Reason: find out a book's reputation, any hidden context, its significance among experts, and any problems with the book. Most authors are pretty persuasive and you need a second opinion.

Be sure to limit by document type check box

New York Times archives is a good option for nonacademic books published before 2006.

Your best bets for economics are:

Econlit, Business Source and JSTOR.

Be sure to limit results to "review" or "book review," depending on the interface. In Business Source Complete, you gotta click Show More types, and then choose doc types.

You can also use these databases:

InfoTrac Small Business Collection - focuses on less scholarly and practical titles - current management techniques and real world advice about business topics. You can search by book title or type your subject and then "book review."

Wilson OmniFile FullText. A good grabbag. You can limit it to search "book reviews" by a particular. discipline

These are not your only options but are some of the best. You can always check your favorite database to see if it has book reviews.

Thursday, February 16, 2017

Business At The Movies: Boiler Room

Boiler Room is a great film about the world of over the counter/pink sheet stocks and the shady people that sell them in high pressure tactics to rubes.  Recommended for securities analysts and salespeople, as well as investors looking to learn how the sharks operate.  Features Giovanni Ribisi, Vin Diesel, and Ben Affleck.

Wednesday, February 15, 2017

Book Review: The Presentation Secrets Of Steve Jobs

I can recommend wholeheartedly The Presentation Secrets Of Steve Jobs.

This book pretty much sums up the current cutting edge approach to presentations - honesty, passion and preparation.  External appearance doesn't matter so much as authenticity.

There are also tips on how to organize a presentation.  For example, define an enemy or problem and show the audience how your idea overcomes the problem.  Also create an a-ha moment that the audience can take home with them mentally.

Along the way, the book also discusses the correct use of slide images and text behind you and the correct use of props. Lots more in this one - check it out. 

Tuesday, February 7, 2017

The Two Business Books You Must Read

If I had to tell you which two business books to read it would be these two:

Michael Porter's Competitive Strategy will teach you everything you need to know about analyzing your business, coming up with opportunities and making a viable business model

And Chester Karass's book on negotiation - Give and Take - will cover the day today of making business deals.

And that's as quick and dirty as I can make it.

Monday, January 23, 2017

Advertising Red Books

Advertising Red Books Online database makes tracking media buys WAY easier. Breaks out the brand and the media categories, as well as YOY% change. 

Thursday, January 19, 2017

Stock Prices from 1984 - Present

Stock Prices from 1984 - Present are available in Standard and Poor's Netvantage.
Mutual Fund Prices from 1998 on....

Once inside, click on Daily Price Record. Voila!

Also: we have print records for stock prices going back to 1972.

Wednesday, January 18, 2017

Book Review: The Competitive Advantage of Nations

This is crucial reading for any student interested in international business.

This book by Michael Porter explores the reasons why any nation develops a competitive advantage in an industry. The answers often lie in national historical experiences, education, the nature of government regulation, access to capital, and geographic necessity.

Fascinating studies of why certain countries export chemicals, some excel in container ships, still others make the best appliances and more. Colorful analysis too of that elusive thing "national character" that will teach you how to approach this seemingly vague construct with analytical tools. The levels of trust, competitiveness (both good and bad), collaboration, openness to innovation and more traits are discussed.

After you identify and use an advantage, you must defend it! Author Michael Porter consistently stresses education as crucial in developing and maintaining competitive advantage. There are some case studies of some industries in Great Britain and United States losing their advantage, so pay attention!

Learn to analyze a country (including America) and then identify advantages.