Wednesday, August 24, 2016

Mathematics and Logic for Economics

Here's where those books on formal mathematics in economics are (official heading is economics mathematical).

Covers the use of symbols, rules of formal logic, sets, differential equations, theorems, variables and more. Check out one and curl up with it in front of the fire!

Tuesday, August 23, 2016

How To Find A Book Video Tutorial

This video shows you how to locate books at the Alkek Library.


Thursday, July 28, 2016

Highest Paid YouTube Celebrities

Article from Forbes here.

Interesting list of self-made celebrities in telling jokes, playing the violin, doing your own comedy, reviewing video games, etc. and how you can make real money doing that.

Wednesday, July 27, 2016

Business At The Movies: The Big Short

Our copy of the Big Short here.

This movie is a star-studded account of Michael Lewis's book of the same name. It's a good way to introduce yourself to the events leading up to the 2008 – 2009 financial crisis.


Monday, July 25, 2016

Monday, July 18, 2016

Book Review: Two Books By Frank Luntz (Recommended For Marketers)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words - instead of actions. He was a master at calculating how people perceive a problem and packaging policies - both corporate and political -that met those expectations.  You didn't have to change your actual policy!

He's also very good at finding the gulf between people's stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.