Friday, December 7, 2018

How to Use the Wall Street Journal


The Wall Street Journal is still probably the best source for substantive financial journalism.

Learn how to use it to maximum effect.

So read the the Irwin Guide to Using the Wall Street Journal.

We also get it in an online version.

Everyday, the Journal prints a lot of data on everything from international balance of payments, to call options, to the performance of mutual funds.

A good guide like this can show you where to find that information, why you should pay attention, and the connections between the numbers.

Here's a complete list of our Wall Street Journal links

Foreign Country Laws Regarding Business


Researching business law can be tricky.  I recommend that you begin with article that summarizes business law on a foreign country in regards to a certain issue: labor laws, the environment, etc 

Go to these databases:
Emerald  (very useful for laws governing labor)
Lexis Nexis (search either foreign news sources or legal journals)
Academic Search Complete 

You will get material that summarizes how the law is actually applied and what matters. THEN you can look up actual laws here. 

Monday, November 12, 2018

Book Review: Snakes And Suits: When Psychopaths Go To Work



This is a mostly useful book about recognizing and dealing with psychopaths at work. If someone has good social skills - yet makes you feel uneasy -  they just might be a psychopath.  If someone has a work history of changing jobs quite frequently, they just might be a psychopath. 

Psychopaths operate by listening to serving people very closely, and then using people's deepest emotions to benefit the psychopath. The idea of moral ethics strikes a psychopath as actually wrong - might makes right in their world view.

I can do without the pointless fictionalized stories about psychopaths at work.  Other than that it's a very useful introduction to how psychopaths think, and how to identify a psychopath.  This book was also co-written by the preeminent theorist Robert Hare.

Saturday, November 10, 2018

Business At The Movies: Glengarry Glenn Ross

This is the famous speech Alec Baldwin gives to his sales force in the movie Glengarry Glenn Ross.
Always be closing.NSFW.


Tuesday, November 6, 2018

The Company's Financials Don't Display In Orbis - Fix

So you've done a search of our wonderful database Orbis, but there are no company financials displaying for your company! Go to my accounts and make sure that the 10 K annual report option has a check mark.

Ad $ Summary

The help video for Ad $ Summary.

Monday, October 22, 2018

Book Review: Two Books By Frank Luntz (Recommended For Marketers)

What Americans Really Want 
Words That Work 

Frank Luntz is a political consultant who pioneered studying how people react to words - instead of actions. He was a master at calculating how people perceive a problem and packaging policies - both corporate and political -that met those expectations.  You didn't have to change your actual policy!

He's also very good at finding the gulf between people's stated values and their actual values and exploiting that.

We have two of his books here.  Interesting guy and a must read for marketers.