Friday, April 24, 2015

Bag Of Tricks On Hiatus

I will be on hiatus from this blog for a few weeks.  Feel free to look around the blog for all kinds of useful information.  See you soon.

Search Patents In Lexis-Nexis

You can look up patents and trademarks in the LexisNexis database.

To look up all patents and trademarks held BY COMPANY in LexisNexis:

1) Click the SEARCH BY CONTENT TYPE then the COMPANIES tab, 2) look up your company in COMPANY DOSSIER and then 3) patents is on the left side of screen


You can also search patents in general in LexisNexis. Again, select By Content Type then Patents.


Or, you can use the US Patent Office website, but you can't search by company so well. They also have trademarks, BTW.

Here's what the advanced patent search in LexisNexis looks like.


Thursday, April 23, 2015

Business Statistics Demystified

You need a good introduction to a HARD topic. Written to get you started, and as intelligent as you are.You already know what the median and mode are; you need a discussion of Bayesian probability, or 12 ways of looking at correlation, or population distribution, etc.

Enter the wonderful Demystified series.

We're looking at business stats today. So check out these out and get caught up:  


Business Stats Demystified.
Stats Demystified
Probability Demystified



Advertising RedBooks Online


What is Advertising RedBooks Online?

You'll use this database to:

1) Enter a company and find out how much they spend and which agencies they use.
2) Find an agency by specialty (magazine, tv, etc...) and see who their clients are
3) Find companies by industry type (SIC and NAICS) or geography.