Monday, July 16, 2018

Thursday, July 12, 2018

Are Those Ad$pender Numbers Right?

So you ran your search in Ad$pender - and got some results. Company X spent $1.3 million advertising its new product. Is that number accurate?

Well, yes, but here's a trick to put your mind at ease.

Go to Advertising RedBooks databases and USUALLY the company and the total spent will be there.

Go to ABI Inform and enter keywords like Company X and advertising budget, marketing, etc...Sooner or later you will find the ballpark number for the budget in a recent year.

Finding Case Studies

The best databases for finding case studies are

ABI Inform

Limit under to case study under document type.  


Emerald (do not click on the tab marked "case studies," instead do a keyword search for "case studies" and whatever you are researching. Emerald is management oriented.)

Business Source Ultimate.(limit under publication type to case study)


Whatever database you use, I recommend you also do a keyword search for case studies and your topic.

Tuesday, July 3, 2018

One View of UBI

who-really-stands-to-win-from-universal-basic-income

Interesting article that breaks down the history of other universal basic income programs throughout the centuries. The article argues that the most effective use of this program is providing a supplement to people's income to remove them from survival mode and get them starting businesses or pursuing life plans.

Thursday, June 28, 2018

Austin Ad Agency Lands Pizza Hut Account

From this Statesman article.

Austin ad agency GSD&M has landed a major new account.
The firm learned Tuesday that it had won Pizza Hut’s business when members of the pizza chain’s marketing team showed up at GSD&M headquarters on West Sixth Street on a bus loaded with champagne and, of course, pizza.

Pizza Hut spent $227 million on its marketing and advertising efforts last year, according to AdWeek.

Thursday, June 14, 2018

Economic Indicator Links


These sites are where you need to go to find the unemployment rate, consumer price index (CPI), number of housing starts, what people are spending, retail sales, and so on.

Well, you can get deeper. Read the agency name below to get an idea of what to expect there (labor statistics have such data as income, employment, etc...)

Bureau of Economic Analysis
Bureau of Labor Statistics
National Bureau of Economic Research's Economic Indicators (Awesome)
U.S. Census Bureau Economic Indicators (Also Awesome)
Fed Data on Money Flow and Supply 

You can also use our handy database Economagic. But the above links will work just fine for most projects.