Friday, May 26, 2017

Peter Thiele Book Review: Zero to One: Notes On Startups Or How To Build The Future

Zero To One: Notes On Startups Or How To Build The Future

Peter Thiel was an early investor in Facebook and PayPal. This book represents his thinking: do something people say isn't possible.  

From This Review (you should read the whole thing):

Zero to One is based on the idea that there is doing more of the same (normal business), and there is creating something new. When you create a new way of doing things, that’s going from zero to one. Doing more of the same is additive, new stuff is what really grows the economy.

Thursday, May 25, 2017

Book Review: The Professional Fence

Book: The Professional Fence by Carl Klockars.

One of the best books about negotiation and small business management I have ever read.

And it's about professional fences - you know, the people that traffic in stolen goods!

Check out the negotiation tactics the fence uses in dealing with the thief. One of my favorite strategies is how the fence will often state something as a fact that is not true. Or how fences conspire to fix prices in the underworld.

You will see these tactics - misstatements, misdirection, intentionally misleading math, apples to oranges comparisons - time and time again in your business dealings even in the law-abiding world.

What about a business model? Check out the book's intro about famed London thief Jonathan Wild and how he organized the London underworld so that all goods would come to him.

Telling ya, check it out.

Internet Business

The official category is electronic commerce.

A link to more good subject headings. These include information for people who want to find information on internet marketing and advertising as well.

Bonus: Great government report about size, growth and other stats about the internet sales.

Monday, May 15, 2017

Trade Organizations and Statistics

Trade or professional organizations can be good sources for otherwise hard to find statistics on sales, volume, value, industry trends or other news. Many times these figures are cited as definitive as possible sources.

There are organizations for toys, chocolate, automobile sales, and so on.

They have stats like this:



You can do a google search for their websites or.....

you can search our database Ward's Directory and be sure to select advanced search and search the Encyclopedia of Associations by keywords. More clicks but better results.
 

Tuesday, May 9, 2017

A Critical View of The New Middle-Class Day Labor

The Baffler magazine has an essay entitled The Crowdsourcing Scam.

Crowdsourcing here means contract labor for the middle class: you know, Amazon or Uber or the like posts a lists of tasks and people bid on doing them. Right now these are data entry tasks and Uber car rides, but expect this to extend to everything....

What are Trade Journals?

What are trade journals? These periodicals feature real-life nonacademic experiences of people on the ground in a particular trade.

They contain management advice and hard numbers, among other things.

I've used trade journals to track down profit margins for Alamo Draft House locations, measuring sales from adding healthy items to restaurant menu and the process of opening an indoor ski run.

Use the following databases (be sure to limit your results to magazines in the tab):
ABI inform,

Business Source  (Open the source types on the left)

 

InfoTrac Small-Business Collection  (see below for limiting to trade publications)





Wednesday, May 3, 2017

10% Rule of The Spread of Ideas

From a few years ago, but still interesting.

Sociological theory: Ideas don't go anywhere until they are adopted by approximately 10% of the population. After that, there's a good chance they continue to spread and  become the majority idea.

This is important to understand as a marketer.

Browzine Lets You Visually Browse Journals

Browzine is a mobile device app which allows easy access to Texas State University's academic journals.
Read entire issues of your favorite periodical without keyword searching!

Browzine can be downloaded for free from the Google Play store, Amazon app store, Apple app store, or by following this link http://thirdiron.com/download

BrowZine-iPad-Screenshots-in-Mockup-1