Thursday, September 25, 2014

Yahoo Finance Gets Political and Touts Yahoo Stock

I've noticed a major change at Yahoo Finance recently. Very hard-edged political articles (a big no-no for good investing) and articles that, well, appear to push the boundaries of conflict of interest. See this here (picture below). 

Food for thought. 



Sunday, September 21, 2014

Wolf of Wall Street DVD



Our copy here.

Are Those Ad$pender Numbers Right?

So you ran your search in Ad$pender - and got some results. Company X spent $1.3 million advertising its new product. Is that number accurate?

Well, yes, but here's a trick to put your mind at ease.

Go to Advertising RedBooks databases and USUALLY the company and the total spent will be there.

Go to ABI Inform and enter keywords like Company X and advertising budget, marketing, etc...Sooner or later you will find the ballpark number for the budget in a recent year.

Tuesday, September 16, 2014

Agricultural and Livestock Links


I've been searching on the USDA website, looking for agricultural, livestock and other commodity information. Here's what I found.

These are all .gov links:

Economic analyses of US farm output and trends. You must read this if you are involved in agricultural economics.

Search numbers by state and livestock/crop/commodity

2012 Census of Agriculture Report (The most recent one)

Thursday, September 11, 2014

Social Interaction Books for Marketing and Advertising

Here are some offbeat subject headings with some very fascinating material for you:

Exchange Theory (sociology)

Social Interaction

Social Groups

Helps you understand group dynamics and human relations.

Use in marketing and understanding human nature in general.