What are trade journals? These periodicals feature real-life nonacademic experiences of people on the ground in a particular trade.
They contain management advice and hard numbers, among other things.
used trade journals to track down profit margins for Alamo Draft House
locations, measuring sales from adding healthy items to restaurant menu
and the process of opening an indoor ski run.
Use the following databases (be sure to limit your results to magazines in the tab):
Business Source (Open the source types on the left)
InfoTrac Small-Business Collection (see below for limiting to trade publications)