Tuesday, August 19, 2014

Finding SWOTs

SWOT = Strengths, Weaknesses, Opportunities and Threats. These are great reports that discuss competition, product development, regulation (important to drug companies among others) and the macroeconomic picture that might affect a company.

Recommended databases:

Business Source Complete – from the main page, scroll down and choose SWOT analyses on the right side and search your company

Marketline Advantage - Type in your company name, get results and then select SWOT on the right side of the screen.

ABI Inform (keyword search your company and the word SWOT)

No comments: