Social Interaction Books for Marketing and Advertising

Here are some offbeat subject headings with some very fascinating material for you:

Exchange Theory (sociology)

Social Interaction

Social Groups

Helps you understand group dynamics and human relations.

Use in marketing and understanding human nature in general.

Creativity in Business

Yes, it can be learned. Here's a list of our books on creativity in business.

Frankly, one of the best ways to learn about creativity is by reading a lot of fiction, history, the great books, and experiencing great music and art. You learn so much about connections, human psychology, and the craft of making the imagined real.

Book Review: Francis Fukuyama Trust

Why are some societies more economically successful than others?  It is an age old question and Francis Fukuyama believes the issue is trust.

Find his book here. 

Trust allows larger scale economic enterprises beyond the immediate family.  But how does this occur? Fukuyama argues that large private organizations like guilds or church based civic Associations are key. If the state replaces these organizations, trust withers. Somewhat confusingly the author argues that individual rights taken to an extreme are also to blame. Perhaps the author is suggesting a return to paternalistic corporatism?

Read a review here.

Standard & Poor's Net Advantage

NetAdvantage here.  Research company financials, get stock recommendations, industry analyses and more.