Tuesday, March 26, 2019

Peter Thiele Book Review: Zero to One: Notes On Startups Or How To Build The Future

Zero To One: Notes On Startups Or How To Build The Future

Peter Thiel was an early investor in Facebook and PayPal. This book represents his thinking: do something people say isn't possible.  

From This Review (you should read the whole thing):

Zero to One is based on the idea that there is doing more of the same (normal business), and there is creating something new. When you create a new way of doing things, that’s going from zero to one. Doing more of the same is additive, new stuff is what really grows the economy.

Wednesday, March 20, 2019

Advertising Subject Headings

Sometimes it helps to see a list of official advertising subject headings from the catalog.  Click on some of these searches and see what you find!

Advertising - United States
Advertising Copy
Advertising - Psychological Aspects
Internet Advertising
Graphic Design
All Advertising Subcategories Here.