Friday, April 24, 2015

Search Patents In Lexis-Nexis

You can look up patents and trademarks in the LexisNexis database.

To look up all patents and trademarks held BY COMPANY in LexisNexis:

1) Click the SEARCH BY CONTENT TYPE then the COMPANIES tab, 2) look up your company in COMPANY DOSSIER and then 3) patents is on the left side of screen

You can also search patents in general in LexisNexis. Again, select By Content Type then Patents.

Or, you can use the US Patent Office website, but you can't search by company so well. They also have trademarks, BTW.

Here's what the advanced patent search in LexisNexis looks like.

Tuesday, April 14, 2015

Stan Freberg, Ad Pioneer

From the New York Times obituary:  

His subversive but oddly effective approach caused Advertising Age to call him the father of the funny commercial and one of the 20th century’s most influential admen. He won the Clio, a top industry award, 21 times, and had a diverse clientele, including General Motors, the United States Army and the Presbyterian Church.

Mr. Freberg’s tactics worked for the simple reason that he was funny, having honed his humor on some of history’s best-selling comedy records. Paul McCartney said in 1985 that the Beatles’ anarchic humor owed much to his influence.

Our Stan Freberg books.

Monday, April 6, 2015

Hidden SWOTs in ABI Inform

There are some hard to find SWOTs in our database ABI Inform.

Long story short: do a keyword search of your company's name and SWOT.

Under source types, limit document type to reports.


go to Browse, then select Just Series Market then select SWOT then select view documents.

Do your search by company name.

Note: ABI Inform does not have some well known companies, but the overall selection is fine.