His
subversive but oddly effective approach caused Advertising Age to call
him the father of the funny commercial and one of the 20th century’s
most influential admen. He won the Clio, a top industry award, 21 times,
and had a diverse clientele, including General Motors, the United
States Army and the Presbyterian Church.
Mr.
Freberg’s tactics worked for the simple reason that he was funny,
having honed his humor on some of history’s best-selling comedy records.
Paul McCartney said in 1985 that the Beatles’ anarchic humor owed much
to his influence.
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