Wednesday, January 31, 2018

Dressing for an Interview or Business - Male and Female

For him: 

Timeless advice from men's clothing legend Alan Flusser.

(This book is located in the oversized section on floor 7.)

Enlighten us, Mr. Flusser:

If using different patterns in jacket and tie, keep the size close.
If same pattern in jacket and tie, vary size of pattern.

Rules for color combinations. And so on in this classic...

For her:

Here's a good book but here are more good titles:

Examples: What to Wear, Where: The How-To Handbook for any Style Situation

Work It: Visual Therapy's Guide to Your Ultimate Career Wardrobe.

Tuesday, January 30, 2018

Book Review: Give and Take

Chester Karrass's Give and Take is a great book that tells you how to negotiate a business deal, contract, or purchase of a large product.

The book has pretty much any tactic that will ever be used on you and how to counter them.You can bet your opponent has read this book so be prepared!

You'll learn how to react when the other person changes the terms of the deal after an agreement has been reached, how to identify opportunities you otherwise would have missed, when to divulge information and when to keep silent, and how to get concessions from the other side, among many other tips.

Mandatory for business people negotiating a deal, or even if you're just buying a car at the local dealership.

Tuesday, January 23, 2018

Advertising RedBooks Online


What is Advertising RedBooks Online?

You'll use this database to:

1) Enter a company and find out how much they spend and which agencies they use.
2) Find an agency by specialty (magazine, tv, etc...) and see who their clients are
3) Find companies by industry type (SIC and NAICS) or geography.




Impact Factor 2: Journals Ranked By Field


In an earlier post we talked about how to get the impact factor of individual journals.  Here’s how you find out the most influential journals by field.  Once you get into this section of citation analysis, you’ll intuitively see how to rank by most influential authors, institutions, conference proceedings and so on.  Have fun.

Go to an Thomson Reuters Citation Analysis database (different ones for different disciplines). Choose Journal Citation Reports at the top.