Wednesday, March 28, 2018
Business in Movies: The Network Capitalism Speech
Here's the scene in Network where Ned Beatty explains the reality of capitalism and the illusion of democracy and the nation-state to a bewildered Peter Finch.
Tuesday, March 27, 2018
Book Review: Any Way You Slice It: The Past, Present, And Future Of Rationing
This is a short, well-written interesting book that presents rationing in a favorable light.
We live in an increasingly managed economy and technocratic age, so the notion of planned economies is an important one. There are really two reasons to ration. One is actual shortage of a good (such as fuel or food in wartime) and the other is a desire to alter human behavior by making something expensive or rewarding behavior.
Very often, the free market can produce pretty strange results and the book provides some examples of this . Case in point - the case of quinoa. Cultivated for centuries by Peruvian highlanders, Westerners now outbid natives for the grain. The result is a change in diet to other foods for the natives - ironic that while surrounded by fields of quinoa. Another example is Egypt, where the author asserts that there's much organic agriculture that is exported to Europe while Egyptians are forced to import bread of low quality.
So do you ration the imported food, the native food, what? And what would be fair and moral? This book will help you think about these issues.
The book also discusses when people will accept rationing and when will they reject it. Another concept discussed here is dealing with underground economies.
The author does not really address situations where rationing has failed or produced tragic outcomes.
The ethics of an unelected technocracy (who in reality are often immune or exempt from rationing) deciding what behavior is to be altered is also not addressed. It is, after all, basically a pro-technocrat, pro-rationing book.
Wednesday, March 14, 2018
Monday, March 12, 2018
Marketing Subject Headings
Here are some subject headings for marketing that may not be the most obvious things to come to your mind.
Consumer Behavior
Marketing - Psychological Aspects
Marketing Research.
Consumers Research
Consumer Psychology
Marketing - Data Processing
Branding
Social Marketing
Analyzing Web Users (Google Analytics, etc..,)
advertising campaigns
advocacy advertising
public relations
publicity
sales presentations
special events marketing
sports-marketing
Consumer Behavior
Marketing - Psychological Aspects
Marketing Research.
Consumers Research
Consumer Psychology
Marketing - Data Processing
Branding
Social Marketing
Analyzing Web Users (Google Analytics, etc..,)
advertising campaigns
advocacy advertising
public relations
publicity
sales presentations
special events marketing
sports-marketing
Thursday, March 8, 2018
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