Tuesday, August 17, 2010

Book Review: Brewing Up A Business

Beer entrepreneur Sam Calagione shares his story of creating one of the most successful microbreweries out there - Dogfish.

Yeah, there's lot of fun anecdotes about getting Dogfish off the ground - he's a free spirit to say the least.

But the real value here is a case study of watching a small business grow from incubation to being an established success story. In fact, the book is organized more about business principles than beer per se.

You're going to learn a lot about managing growth, product diversification, bouncing back from mistakes (not all of his competitors do so), identity as a brand, listening to customers, and a lot more.

Another cool thing about this book is that it addresses a basic reality in our economy: forget about taking on the big boys and find that long tail of the niche market.

No comments: