Wednesday, May 11, 2011

Book Review: The Naked Consumer

Erik Larson's The Naked Consumer captures a moment where marketers learned to combine seemingly innocuous public information into powerful, almost intrusive, insight into our personal lives.

Larson commits on the involuntary nature of much of this information gathering and wonders what we can do about it.

Whether this information marketing is improving your life by tailoring products to you or is manipulation and intrusive is probably dependent on your worldview.

But this is an interesting book that chronicles what information how our personal information sources are used and when the bar for privacy is moved so we don't even notice.

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