Wednesday, June 1, 2011

Future Advertising Will Tilt Toward the Wealthy

In this AdAge white paper, the authors point out that almost half of consumer spending now comes from the upper echelon of American incomes. This contrasts with previous patterns of American consumption in which the middle class dominated consumer spending.

In other words, classic American advertising used to reflect the mentality of the the middle class.

Now get ready for ads that appeal to the upper class.

No comments: