Tuesday, October 18, 2011

Copywriting Books

Here are our books on copywriting
. Well, we call it advertising copy, but they're copywriting books.

Copywriting is the art of writing the text in advertisements.

Learn from the masters what makes a good tagline, how to appeal to a customer, and the absolute don'ts of the business.

And don't forget to read Hall of Fame advertising guru David Ogilvy's book on his experiences in the trade.

No comments: