Bag of Tricks Business Librarian
Tuesday, October 18, 2011
Here are our books on copywriting
. Well, we call it advertising copy, but they're copywriting books.
Copywriting is the art of writing the text in advertisements.
Learn from the masters what makes a good tagline, how to appeal to a customer, and the absolute don'ts of the business.
And don't forget to read
Hall of Fame advertising guru David Ogilvy's book on his experiences in the trade
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