Monday, February 27, 2012

How Stores Develop Consumer Profiles

Interesting New York Times magazine article making the rounds about how stores glean statistical insight from your shopping habits to come up with surprising insights and predictions about you.

You're pregnant.

You got laid off. Or got a new job.

Now the store will mail you more coupons based on your anticipated future needs.

And it's all in what products you buy. Fascinating read for marketers and those interested in marketing statistics and human behavior.

No comments: