Wednesday, July 25, 2012

Industry Surveys

You gotta know your industry.

Is an industry growing, consolidating or emerging? Or is there declining demand for their products? Do people want different things from that industry - say, less white bread and more whole wheat? Are their raw materials and labor costs going up or down? Who has the biggest market share? Are demographics affecting the industry in any way? Is someone way out front with a killer product or service?

Our industry surveys are located in these databases:

Business Source Complete
Marketline Advantage
Market Research
Standard and Poor's (industries tab is at the top of the screen)

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