You gotta know your industry.
Is an industry
growing, consolidating or emerging? Or is there declining demand for
their products? Do people want different things from that industry -
say, less white bread and more whole wheat? Are their raw materials and
labor costs going up or down? Who has the biggest market share? Are
demographics affecting the industry in any way? Is someone way out front
with a killer product or service?
Our industry surveys are located in these databases:
Business Source Complete
Standard and Poor's (industries tab is at the top of the screen)