Monday, August 19, 2013

The Persuaders

The Persuaders is a great Frontline documentary about modern advertising.

It covers the psychology behind lifestyle products like Nike, Apple, the SUV, and luxury products. These products use values of faux religious spirit, community, and transcedence, among others.

The real payoff is the great cameo towards the end by the "reptilian brain" genius French marketer

His idea is that people have primal instincts that are unspoken. Identifying needs for dominance, being in a mother's womb and more primal instincts can help sell your product.

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