Tuesday, April 14, 2015

Stan Freberg, Ad Pioneer

From the New York Times obituary:  

His subversive but oddly effective approach caused Advertising Age to call him the father of the funny commercial and one of the 20th century’s most influential admen. He won the Clio, a top industry award, 21 times, and had a diverse clientele, including General Motors, the United States Army and the Presbyterian Church.

Mr. Freberg’s tactics worked for the simple reason that he was funny, having honed his humor on some of history’s best-selling comedy records. Paul McCartney said in 1985 that the Beatles’ anarchic humor owed much to his influence.

Our Stan Freberg books.

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