Advertising RedBooks Online

What is Advertising RedBooks Online?

You'll use this database to:

1) Enter a company and find out how much they spend and which agencies they use.
2) Find an agency by specialty (magazine, tv, etc...) and see who their clients are
3) Find companies by industry type (SIC and NAICS) or geography.

Impact Factor 2: Journals Ranked By Field

In an earlier post we talked about how to get the impact factor of individual journals.  Here’s how you find out the most influential journals by field.  Once you get into this section of citation analysis, you’ll intuitively see how to rank by most influential authors, institutions, conference proceedings and so on.  Have fun.

Go to an Thomson Reuters Citation Analysis database (different ones for different disciplines). Choose Journal Citation Reports at the top.

Bitcoin Books

link to our bitcoin books in the catalog.

Capital In The 21st Century

A recent book by French scholar Thomas Piketty is getting a lot of attention.  Everyone knows that the current system is producing very high levels of economic inequality.  This book deals further into the reasons why it provides an ultimate critique of capitalism itself. 

The author argues that extreme inequality is a system design of capitalism and the last few decades of relative equality are not representative.

Link to all Piketty books here.

Book Review: Nickel and Dimed

A few years ago, an investigative reporter goes under cover to see how the poor live on the minimum wage. Not very well is the answer in this classic book. 
 
Link to this review in Dissent Magazine

"Five jobs and three cities later, Ehrenreich concludes that many of today’s jobs don’t pay enough to support one person—much less a whole family. She works two jobs at a time and eats “chopped meat, beans, cheese and noodles.” But in all three cities, rent gets the better of her economy. “You don’t need a degree in economics,” she writes, “to see that wages are too low and rents too high.” But this is a mathematical conclusion, which could have been made with the aid of a calculator. By taking these jobs herself, Ehrenreich is able to capture the material details of workplace indignity."

There's also the random drug tests, mental drudgery and long hours. Recommended document from the deformed economy of the last twenty years.

All Barbara Ehrenreich books here.

Why Second Life Failed

You may not have even heard of Second Life, but around 2006 are so everyone thought it was going to be the next big thing. You dressed up like an anime raver in a virtual environment so you could conduct business with virtual dollars.  Yes, some people actually thought this was a professional environment that would be used for actual business transactions.

Good blogger explanation here.

"Second Life was originally developed in 2002-2003 on two reasonable but ultimately wrong assumptions: That the desktop computer market would continue growing, and that dedicated broadband lines would be the main way people would access the Internet. Instead, the market largely shifted to laptops, and now to tablets, and also to smartphones, all of which depend on wireless Internet connectivity. The most popular platforms for accessing the Internet now are the least conducive to using Second Life, which performs poorly on wireless laptops, and can't fully perform on smartphones or tablets at all. At the same time, social networks, especially Facebook, provided many of the features that Second Life offered, but in a way that was much less resource and time-consuming."

Why Second Life Failed from Slate

Article digresses into predictive model of which social media will succeed , but still interesting.