Here's something interesting - a website that tracks the most popular viral ads, movie trailers, and webisodes....
Also interesting: a big viral hit does not necessarily translate into bigger sales....
Update: Despite a few naysayers, it appears that Old Spice sales (one of the most popular viral ads) have spiked recently. Of course, it's correlation not causation, but highly likely to be related to the campaign's popularity.
Still, popular ad campaigns don't always increase sales.
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