Definitions of PRIZM Categories

You know those PRIZM marketing categories of consumers? The marketers use a variety of metrics to come up with names like Second City Elite, Park Bench Seniors (!), Young Digerati, Back County Folks (!) and many more.

Well, here are their definitions of those categories.

You can also double click the flag (next to the category) in Simply Map for a definition.

Look up your own neighborhood here and see what PRIZM thinks you are!