They contain management advice and hard numbers, among other things.
I've used trade journals to track down profit margins for Alamo Draft House locations, measuring sales from adding healthy items to restaurant menu and the process of opening an indoor ski run.
Use the following databases (be sure to limit your results to magazines in the tab):
ABI inform,
Business Source (Open the source types on the left)
InfoTrac Small-Business Collection (see below for limiting to trade publications)
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