SWOT = Strengths, Weaknesses, Opportunities and Threats. These are
great reports that discuss competition, product development, regulation
(important to drug companies among others) and the macroeconomic picture
that might affect a company.
Recommended databases:
Business Source Complete – from the main page, scroll down and choose SWOT analyses on the right side and search your company
Marketline Advantage - Type in your company name, get results and then select SWOT on the right side of the screen.
ABI Inform (keyword search your company and the word SWOT)
Recommended databases:
Business Source Complete – from the main page, scroll down and choose SWOT analyses on the right side and search your company
Marketline Advantage - Type in your company name, get results and then select SWOT on the right side of the screen.
ABI Inform (keyword search your company and the word SWOT)
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