Are Those Ad$pender Numbers Right?

So you ran your search in Ad$pender - and got some results. Company X spent $1.3 million advertising its new product. Is that number accurate?

Well, yes, but here's a trick to put your mind at ease.

Go to Advertising RedBooks databases and USUALLY the company and the total spent will be there.

Go to ABI Inform and enter keywords like Company X and advertising budget, marketing, etc...Sooner or later you will find the ballpark number for the budget in a recent year.