If you've figured out who buys your product, now match your consumer to a community or vice versa.
Here's how to find out this kind of information:
Our Simply Map and Local Market Analyst databases give you consumer information about local populations.
Here are some print options in the library:
County Demographics, the Rand McNally Marketing Atlas and Zip Code Demographics.
Finally, you could go online and use government census data from American Factfinder.