Wednesday, August 12, 2009

Match Your Consumer to A Community

If you've figured out who buys your product, now match your consumer to a community or vice versa.

Here's how to find out this kind of information:

Our Simply Map and Local Market Analyst databases give you consumer information about local populations.

Here are some print options in the library:

County Demographics, the Rand McNally Marketing Atlas and Zip Code Demographics.


Finally, you could go online and use government census data from American Factfinder.

No comments: