Wednesday, August 12, 2009

Who Buys Your Product?

Who is the typical consumer for your product?

Lotta different ways to research this one. (update: watch the overall training video here. )

There is a great series called Who's Buying (just about anything). Most of these are located behind the reference desk.

Can't miss the Best Customers book.

Library Databases:

Local Market Analyst is a good source.

Simply Map is a good source for seeing how consumers in your geographic area behave. Tutorial here.

MRI+ breaks this down. Watch the training video. This is a way to get some online data from a reliable source.

Another Thing:

Don't forget to get the macropicture of your industry with industry surveys.

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