Monday, March 4, 2013

Consumer Confidence Index

The Consumer Confidence Index measures how well people are feeling about the economy. People rate their current situation and expectations for the future.

Here's an interesting NPR article about how the Consumer Confidence Index is measured.

To quote the journalist from that article: 

"Well, this is an index, meaning it's a number that tells you how you're doing compared to a benchmark. And in this case, the benchmark is the average amount of confidence Americans felt in the year 1985. The Conference Board chose that year 'cause it just happened to be a sort of normal year; it wasn't particular great, it wasn't particularly awful. So they say, OK, 1985, that's normal, that's 100."

Link to our database subscription of the numbers here (you can't get to them on Google).

 What it looks like inside:

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