Thursday, March 21, 2013

Diffusion Studies Classic Article

This is one of the classic articles about early adopters/diffusion studies.

Midwest farmers slowly adopted hybrid seed corn in this study. What motivates early adopters and who are they? Also learn to design theoretical and statistical models to measure these things. 

There are costs and benefits and drawbacks to adopting hybrid seed corn (it can't be replanted in must be purchased every year, for example.) How did farmers decide, despite this, hybrid seed corn was still worthwhile?

How long does it take for product adoption to penetrate the community?  What is the exact process of that?

Important things to know if you are introducing a new product!

No comments: